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WESTWOOD HOLDINGS GROUP

BRAND IDENTITY • WEBSITE MARKETING COLLATERAL 

SOFTWARE USED:

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Westwood Holdings Group, Inc. is an investment management boutique and wealth management firm offering a broad array of investment solutions to institutional investors, private wealth clients and financial intermediaries. Westwood benefits from significant, broad-based employee ownership and trades on the New York Stock Exchange under the symbol “WHG.” Based in Dallas, Westwood also maintains offices in Houston and San Francisco.

BRAND SYMBOL

DESIGN PRINCIPLE:

Figure-Ground uses identical shapes intertwined to make a letterform, becoming the brand symbol.

Repetition & Rhythm portray growth.

BRAND LOGOTYPES + SYMBOL

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