EMILY'S PLACE
FOUNDATION
BRAND DEVELOPMENT
SOFTWARE USED:
Adobe Illustrator
A concept project, Emily’s Place Foundation would support the work of Emily’s Place nonprofit by providing a consistent stream of income to support general operations and ensure a healthy future. Through partnerships, programs, and services, the foundation would further organizational goals by funding scholarships for improved client access to educational opportunities and life skills programming.
CONCEPT 1 > INSPIRATION:
Emily’s Place main house
DESIGN PRINCIPLE:
Figure-Ground creates letterform illusion.
Elements of surprise are house + arrow.
Concept easily becomes a system.
CONCEPT VALUES:
growth, community, stability
CONCEPT 2 > INSPIRATION:
Bar Charts
DESIGN PRINCIPLE:
Figure-Ground creates letterform illusion.
Diamonds represent 3 mission pillars.
Repetition adds balance and structure.
CONCEPT VALUES:
stability, responsibility,
growth, stewardship
CONCEPT 3 > INSPIRATION:
Bar Charts
DESIGN PRINCIPLE:
Figure-Ground creates letterform illusion.
CONCEPT VALUES:
growth, stability,
sustainability, balance
CONCEPT 4 > INSPIRATION:
Bar Charts
DESIGN PRINCIPLE:
Figure-Ground creates letterform illusion.
CONCEPT VALUES:
growth, stability,
sustainability, balance
CONCEPT 5 > INSPIRATION:
Community
DESIGN PRINCIPLE:
Figure-Ground creates letterform illusion.
Texture uses various shape sizes and styles.
Repetition creates balance and structure.
CONCEPT VALUES:
community, collaboration,
partnership, programs
